11:00 a.m-12:15 p.m

2-A. Elevating the Nonprofit Narrative in Communications and PR

As nonprofit organizations face growing scrutiny from federal policymakers and influential stakeholders, it’s more important than ever for LeadingAge’s nonprofit and mission-driven members to promote the value of the services and benefits they deliver to communities nationwide. This session can help. Through discussion of a messaging framework from the National Council of Nonprofits and by sharing examples of their own messaging and strategic communications that elevate the nonprofit difference, attendees will learn to effectively reach key audiences, including reporters, policymakers, and prospective residents. They’ll share strategic communications plans, talking points, interviewing techniques, and story development tips to help you illustrate how your nonprofit organization delivers critical services, drives economic growth, and strengthens communities. Learn how to cut through a noisy media landscape to ensure key points and compelling stories about your organization and the people you serve are heard.

• Natalia Vanegas, Vice President, Communications, National Council of Nonprofits
• Lizbeth Heyer, President, 2Life Communities
• Laura Darling, VP of Communications, Front Porch