Tuesday, April 21, 2026

11:00 a.m-12:15 p.m

16-D. Let’s Get Bullish on HCBS!

Some LeadingAge members have long been bullish on home and community-based services (HCBS). Others are now beginning to view HCBS as a way to expand their reach, meet consumer preferences, and reduce capital outlays for brick-and-mortar care settings. During this session, a panel of HCBS leaders from both groups will discuss how they are striving to meet the needs and preferences of older consumers seeking home-based services. You’ll hear from leaders whose organizations offer a range of HCBS options, including Continuing Care at Home, Programs of All-Inclusive Care for the Elderly, Medicare-reimbursed home health and hospice, and private-pay home care and care coordination. They’ll explain how HCBS fits into their missions and histories—and how this service line might fit your growth strategy.

  • Joe Conner, CEO, Friends Life Care Partners
  • Brian Cooper, Chief Executive Officer, Trias Solutions, St. Paul's PACE
  • Colleen Bottens, Vice President, Anywhere Care, EverTrue
  • Mark Anderson, President & CEO, Vivie