3:30-4:45 p.m

13-C. Turning Skilled Nursing Skeptics into Believers

Are your leadership team, board, and key stakeholders skeptical about the skilled nursing model? This session might change their minds. A panel of mission-driven LeadingAge member providers will explain why they are investing in, reinventing, or transforming the skilled nursing model into a high-quality, valuable service line that meets organizational needs while addressing critical service gaps. Learn how the panelists have navigated key skilled nursing challenges—including consumer preferences, reimbursement pressures, workforce issues, and rising costs—and how these challenges have shaped organizational decision-making. Discover strategies to help your organization’s leaders and board members adopt a shared vision for the future of skilled nursing. You’ll take home innovative approaches to reinventing and strengthening the skilled nursing model.

• Deke Cateau, Chief Executive Officer, A.G. Rhodes Health & Rehab
• Melissa Honig, Executive Director, Valle Verde
• Isaac Longobardi, Project Director, LeadingAge
• Aileen Tinney, CEO/President, Keswick Multi-Care