11:00 a.m-12:15 p.m

2-A. Master Strategic Planning by Leveraging Diverse Perspectives

Organizations must conduct strategic planning to secure their long-term sustainability. The typical planning process involves setting goals, identifying actions needed to achieve those goals, and mobilizing resources to implement those actions. In addition, achieving the best outcomes requires intentionality and innovation in aligning mission and values, broadening stakeholder engagement, using integrated dashboards to manage data, and addressing challenging market gaps without overlooking popular trends. This session will help you harness the power of diverse perspectives to craft creative, comprehensive strategies that align closely with evolving sector demands and market opportunities. Don’t miss this opportunity to learn how other organizations and leaders approach strategy development and who they include in the strategic planning process.

• Lisa McCracken, Head of Research, Analytics, National Investment Center for the Seniors Housing & Care Industry (NIC)
• Sarah Malchow, Chief Administrative Officer, Cedar Community
• Evon Bergey, Vice President of Operations/ COO, Landis Communities
• Michael Hughes, Sr Executive VP and Chief Transformation and Innovation Officer, United Church Homes
• Russell Gardner, VP & Chief Financial Officer, Westminster Canterbury Richmond