Monday, April 20, 2026

1:45-3:00 p.m

7-B. How Providers Are Supporting One Another Through Turbulent Times

During these turbulent economic times, some aging services organizations are facing financial strain, declining census, or other pressures that could threaten their sustainability. Fortunately, organizations don’t have to face these challenges alone—their colleagues across the country have their backs. This session will feature a group of senior living leaders who are providing a range of assistance—including strategic advice, financial guidance, and operational support—to help fellow providers navigate challenging circumstances and move their organizations toward long-term health. Don’t miss this opportunity to hear inspiring stories from leaders who are extending a hand to help other organizations preserve their nonprofit missions. You’ll learn how these leaders determine when and how to intervene, how they’ve helped, and what they’ve learned.

  • David Lawlor, Chief Financial Officer and President, Management & Consulting Division, Masonicare
  • Adam Berman, President & CEO, Legacy Lifecare
  • Brian Hortert, COO, Concordia Care Network and Subsidiaried d.b.a Concordia Lutheran Ministries
  • Lisa McCracken, Head of Research, Analytics, National Investment Center for the Seniors Housing & Care Industry (NIC)